ALA102

From the 6 dimensions, only 2 are outstanding. The use of indulgence (71v42) and long-term orientation (21v88).

The V energy drink ad shows a male individual whom is procrastinating and is reluctant to finish his work. He drinks the V which gives him a boost of energy to complete his work. The Australian advertisement is using the dimension of indulgence. They immediately give into their impulses and spend money on leisure and desires. In this instance the male individual is buying a drink to help him stay focused.

A Japanese ad highlights the importance and tradition of using a tea pot as opposed to the new goods that have been introduced to the market. The dimension of long term orientation has been depicted here as they live in the moment and enjoy the simple things in life that they are offered.

Reference list:

JAPANESE TEA REVIVAL PROJECT. (2016). YouTube. Available at: https://www.youtube.com/watch?v=JbXDD-DEwfo [Accessed 15 Mar. 2020].

V Energy – Make It Happen. (2019). YouTube. Available at: https://www.youtube.com/watch?v=4WJEiNILPeg [Accessed 15 Mar. 2020].