Follow My Blog
Liverpool FC is a successful football club from England. They are the most decorated team in England and they recently gained respect from their rival due to their recent success in European competitions and also internationally.
Liverpool’s main training kit sponsor ‘AXA’ have created an advertisement which showcases Liverpool’s pre-match preparations. The ad motivates and inspires young viewers to follow the footsteps of the current players, an example is the part with Liverpool defender Trent Alexander-Arnold which shows him as a young kid training for his club and at the end it transitions into him training at Liverpool’s ground.
- Creates new associations: Liverpool and AXA have partnered up and have created an emotionally appealing advertisement.
- The ad is attention grabbing because it constantly incorporates the players and manager and everything Liverpool FC. The use of dramatic effects towards the start and end also appeals to the viewers as the players are walking slowly down the tunnel and approaching the soccer pitch.
Refernce list:
Axa | Know You Can | Liverpool Commercial. (2020). YouTube. Available at: https://www.youtube.com/watch?v=WPWmtr43dHY [Accessed 7 Mar. 2020].
Get new content delivered directly to your inbox.
Faze's blog 