McDonalds | Almost Home

Ad description: The ad depicts a truck driver and fellow companion going on a journet to meet their family at a McDonalds restaurant.

Originality: The ad shows a man working as a truck driver and is travelling through Australia to meet his family at a Maccas restaurant. This is original as most ads do not incorporate truck drivers as they are one of the most hardworking people in the country. They keep Australia moving.

Flexibility: Maccas are reaching out to a wide range of audiences, for instance in this video they are appealing to truck drivers and families. In a sense, they have made the product available everywhere.

Elaboration: This ad incorporated an uncommon feature to an ad – a truck driver. This must be a ‘thank you’ ad for them for hard they work and being away from family for long periods of time.

Artistic value: The video incorporates a very soothing music to match the setting of the ad. The visuals include a dog who is seen by the audience as a mans best friend and a heart warming animal, this appeals to the public.

Reference list:

http://www.adsoftheworld.com. (n.d.). McDonald’s Film Advert By DDB: Almost Home | Ads of the World^TM. [online] Available at: https://www.adsoftheworld.com/media/film/mcdonalds_almost_home [Accessed 7 Mar. 2020].

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